Tuesday, 31 July 2012

FAVE TV #16 - The Adverts


Another one for my list of 100 favourite TV clips (full list here)

Bit of a catch-all, so think this is going to grow...

#16 THE ADVERTS

Ah... isn't it great when segments from TV shows are brazenly, openly, even proudly used by our friends in the TV commercials community.
Go ad agencies!

(By the way, there's an awesome blog that tracks spots like that right here...)

But now the Internet trumps that Sunset Legacy Media Industry plagiarism with this plagiarism - a list of gems that stick in the head for the right reasons...

Here's a place to start putting my faves:

Sugar Puffs Honey Monster with Henry McGee


Blackcurrant Tango


"I'LL TAKE YOU ALL ON!"

(And the real Ray Gardiner even has his own youtube channel!)

KFC Advert - singing




#17 clip might appear here -->

<-- #15 Ron Swanson from Parks and Recreation


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Monday, 30 July 2012

Every post from 2012 so far...



Pulled together a list of every post this year... to repost the favourite ones through August, and clean up Lessons For My Kids...

(click here for all the latest posts)


January

Raw Dad Stuff - everything from my DadDesk

I remember when I first saw twitter. It was like the train delay was coming right at me.

Hitler Cats Who Hate South West Trains Monopoly 1

A new list: Sat Nav phrases in songs. Got any others?

I want to use a land train as a family car.

Milton sterilizing fluid. It cleans anything. Why aren’t we putting this stuff on everything?

House Of Lies - official Showtime ipad app

"Quite possibly, the best New York Times correction in history"...

Not everyones got common sense, so why is it called common sense?

What Is A Beta Male?

What word did your family use for 'girl bits'? We've got willy and peanuts for the boy, but the girl?

I love that surgeons compete to outdo each other’s graphical explanation of the operation they are about to perform.

10 Best free online things I use for posting on the web

A story in 2 words. Or the most literal shoe shop on the High Street.

Dad thoughts. Morning telly.

Cashpoint receipts: Like, yes, if the machine cheats you, you've completely got the proof you need.

One of my most favourite things on the net: What Writers Wear.

A List Of Words Associated With Disney

People who are into dangerous animals as pets are really into them. Spose youd have to be what with them being killers and all that

Another way to beat writers block

Whats the etiquette in paying for takeaways for hosts? When you visit "for dinner" but a clear expectation to split the bill?


February

Why dont we have Metric Boobs in the UK?

Dance Routines of the Rich and Famous.

Here is a list of words meaning "great". Got any others?

10 More new band names. I am better at this than Simon Cowell.

I’m in a long-term relationship. We’ve gone through three loo seats.

I’ll hunt across 3 shelves in a supermarket to save 30p, but when it comes to Council Tax...


March

This is the BBC. (All-Time Fave TV #8)

Dad Thoughts: Metal Handled Pots

#RawDadStuff - Me Vs. Lang Lang's Dad

My Derren Brown Stunt On The Train

All-Time Fave TV #9 - Mitch Hedberg

Equal Quantities Of Dinner For The Other Half?

The Classified Ad Break - got any others?

Weird gift

Fave TV #10 - Best Action Scene Ever, Ever, Ever

Radio Jingle Night


April

Why do all Elderly Crossing road signs show an apparently old heterosexual couple?

Someone cuts you up? Tailgating? Want to send them a message?

Fave TV #11 - Pipkins

Watching TV with the kids...

Pub Menus

My all-time favourite scene about TV sitcom writing.

DadDesk: Why am I teaching my toddlers about exotic animals?


May

Today I am wearing my bag like Carrie from Homeland

Its May. Time to pay my sunglasses for the toddler to break tax.

The most compelling and disturbing cartoon I have ever seen

Subtle hints from @Tesco supermarket (and others...)

Engelbert Humperdinck on the BBC Xmas VT tape 1979 - All-time Fave TV #13

Giving away my material for free


June

Giving away my material for free

Digital Producer/Writer of Branded Content, at Seven

Why do we do Risk Assessments

Millionaire

Lulworth. Not done yet.

Do you have your own lookalike? -- Update

Social Media that isn't very impressive...

Special Forces words and phrases - real and from fiction

Bad News (Graphics)

Toddler Art - The Full Collection.

I think I bought Directors Trainers

Latest from the DadDesk - "I'll let you go"

How does your wifi box area look? Or round the back of your telly.

How do you answer the phone?

Know your British coins

Favourite things - How to answer the phone to a telemarketing cold caller

How to turn your blog into a webseries

Latest from the DadDesk - Steel Drum Music

Great article - Whatever happened to the YouTube killers

More bad news... (Graphics)

Wondered why YouTube video views freeze at 301?

FRIDAY NIGHT TODDLER ART GALLERY - Green Crayon Squiggles at Sofas End

Sick Mums say the funniest things


July

Mitch Hedberg dealing with a heckler

Death of a TV platform in our house. ON Digital - ITV Digital RIP.

FRIDAY NIGHT TODDLER ART GALLERY - Fence Behind Your Head

Top Of The Pops Graphics humour

LESSONS FOR MY KIDS - Rejected daughter names

More social media that isn't very impressive...

FAVE TV #15 - Ron Swanson on Parks and Recreation

LESSONS FOR MY KIDS - Optimistic shelf-edge labelling

LESSONS FOR MY KIDS - Harsh financial reality

FRIDAY NIGHT TODDLER ART GALLERY - Artist with Permanent Red on Whiteboard

LESSONS FOR MY KIDS - Daddanomics

LESSONS FOR MY KIDS - Recreating that Athena Poster



Latest life in 2012

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Sunday, 29 July 2012

Recreating that Athena Poster - DAD LESSONS FOR MY KIDS


- Recreating that Athena Poster -

When you're a Dad, you lose perspective and go a little nuts.

You lose sleep and go a little nuts.


(credit: Spencer Rowell)


Which means you end up in the kitchen with your cameraphone trying to recreate the Athena “Man Holding Baby” poster.

And your other half is fed up because she knows it's a dumb idea, and had less sleep.

And the baby isn't ready, and had even less sleep, and is weeing all over you.

But it's worth it.



Kind of.


UPDATE/COMMENTS:
@EdamBall
was dreading the tennis poster...


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Saturday, 28 July 2012

DAD LESSONS FOR MY KIDS - Daddanomics


- Daddanomics -



Life in 2012:
Last week I worked for two hours to be able to afford to spend half an hour with you in Caffe Nero.

Dads do sums like this.
It's called Daddanomics.

The economics of being a tightwad Dad.

Click Here for my latest Daddanomics posts...

(Turns out no-one used this word before according to Google... so what do I know.)




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Friday, 27 July 2012

FRIDAY NIGHT TODDLER ART GALLERY - Artist with Permanent Red on Whiteboard


Welcome back, to this, the fourth Friday night opening of our gallery of Toddler Art.
Basically, our kids destroying the house, one installation at a time, while we're not looking.

It all started with “Sprinkles



Then came Green Crayon Squiggles at Sofa's End, and last week's "Fence Behind Your Head".



This week it's...

#4 - Artist with Permanent Red on Whiteboard

This is a very rare sighting of one of The Artists captured next to one of their works.

They prefer to work in anonymity.

We should stress, again, that no pens or art materials are provided to The Artist, which perhaps makes the works more of an event when they appear.



Red Permanent Marker Pen on Dry-Wipe Whiteboard.

We like the pose with the toy hammer.

A provocative visual statement of denial.

Next week: “Freedom Corner”.

All of the works in the Toddler Art Gallery are here.


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Tuesday, 24 July 2012

Monday, 23 July 2012

More social media that isn't very impressive...


This was called "Online ads that aren't very effective..."

and the place where I'm putting all of these is here.




Here are some more bits of social media that perhaps don't appear to be that great.


Tampax getting us in the mood for the Olympics 2012:



I'm not a woman, but I still got eyes and a heart.

What's wrong with you? Go for it girls - get over those bloody hurdles.


QR Codes.



QR codes are so brilliant on a level that I've yet to fully grasp.

Why type in the word of the thing you're interested in,
when you can instead
open an app,
aim your camera,
take (an in-focus) picture,
and wait for the software...
...to take you to exactly the same place instead.

It might seem like 3 times the work,
but this blog catalogues the ambitious examples of the plucky squares that wouldn't ever work, or would get you killed, if you tried going to the effort.



http://wtfqrcodes.com



And this lovely blog that pretty much sums up the whole concept of QR codes:

"Pictures of People Scanning QR Codes"

http://picturesofpeoplescanningqrcodes.tumblr.com



(Still took me 5 minutes to get it...)


Pukka Pies England Band.



https://www.facebook.com/pukkapiesenglandband/posts/10151190064773206


(Didn't that used to be the England Supporters Band?)
S'pose all publicity is good publicity...


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Sunday, 22 July 2012

LESSONS FOR MY KIDS - Rejected daughter names


LESSONS FOR MY KIDS - 8 Rejected daughter names



Mecca
The Tamperer
Zonal
Camden
Visa
Preheat
USG
Herbal


UPDATE/COMMENTS:
Chris M ‏@Nat_vegasgirl
hubs wanted to call daughter Truly Scrumptious. And son Oliphant Thor Endeavour. He got Nathalie & Thomas. Christ my kids owe me

@Lockers_3
we asked our then 8 yr old to think of new babys name, she just made up names, my faves; waxoon, breath and bun! none used
@Lockers_3
...noon, Leece, zoon, Moonen, Breaken, Dinnerm, Cheel... we called her Stevie

best dad bloggers uk, best dad blogs uk, blogging dads in the UK, best British Dad blogs, best british blogging dads
Here's how she turned out in the end.

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Click here for a list of surnames



Click here for a list of band names



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Friday, 20 July 2012

FRIDAY NIGHT TODDLER ART GALLERY - Fence Behind Your Head


Welcome back, to this, the second Friday night opening of our gallery of Toddler Art.
Basically, our kids destroying the house, one installation at a time, while we're not looking.

It all started with “Sprinkles



Then the Friday night opening was last week inaugurated by Green Crayon Squiggles at Sofa's End.





Next is...

#3 - Fence Behind Your Head

Black permanent marker pen on Lilac Echo Matt Dulux emulsion.

This simple statement is, we think, the Artist's first recorded use of black permanent marker pen.

(We have no idea where the pens come from, having attempted to lock up, hide or burn any inked instrument in the house).



Funnily enough, The Artist has chosen to site “Fence Behind Your Head” on our attempt to paint out a previous more complex work rendered in red permanent marker pen.

Is this deliberate? Who knows.

If it is, then perhaps it's significant that the fence appears to be broken.

Next week: “Artist with Permanent Red on Whiteboard”.

All of the works in the Toddler Art Gallery are here.

UPDATE/COMMENTS:
@happyaubergine
are you sure thats not the beginnings of a tally-the little person is counting down the days to something? ;)


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Wednesday, 18 July 2012

Death of a TV platform in our house. ON Digital - ITV Digital RIP.


Death of a TV platform in our house. ON Digital - ITV Digital RIP.



Digital TV upgraded this year, so this box is now dead.



It's property of ON digital (which became ITV Digital).



They forgot their boxes.

How am I gonna get it back to them?

UPDATE:
@Cameralabs
Monkey collects the old ON / ITV Digital boxes. Just leave it with the recycling.

@nicktheowl
My first-edition ITV Digital monkey... http://instagr.am/p/NPFczXP9LE/


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Monday, 16 July 2012

How my favourite 10 bits of social media get a disproportionate response...


THERE'S NO SUCH THING
AS SOCIAL MEDIA ANY MORE.

For people like me who aimed at careers in legacy media, even saying the phrase 'social media' is difficult.

(Someone I know just floated that there is no such thing as “social media”... now it's just “the web”. Think I feel the same way...).


So here are some examples of the web being social.

Where the stream of content transcends the idea of a one-way-transmission, and picks up its own momentum.

Beyond the Creator's wildest dreams.

(work-in-progress... adding to the list below... this is somewhere to put my links...)

How To Be Creative by Hugh MacLeod Hugh McLeod Hugh Maccloud Mcloud Huw

Hugh McLeod - How To Be Creative

This was the first time I saw someone 'showing their workings'.
Building up a manifesto, and then a book, completely out in the open.
For free.
On a blog.
Allowing anyone to freely comment.
(Here's a link to the first 25% of the book)


Caine's Arcade
http://cainesarcade.com
Puts my day in perspective.
Defy you to watch this without a lump in your throat.


Antoine Dodson

This is the first report, from a local news bulletin...

Antoine Dodson warns a PERP on LIVE TV! (Original)


(45 million hits to date)

Which lead to this:- Being remixed by auto-tune the news...


(104 million hits to date)

...Which lead to internet fame, earning enough money for the family to move out.


(5.9 million hits to date)



See also: How a crowd came to the aid of bullied bus monitor Karen Klein


Sainsbury's Tiger Bread letter


This is tiger bread.



This family's daughter wrote a letter to Sainsbury's



Dear
Sainssssssssssssssssssssssssbbbbbbbbbbbbbbburyyys,

Why is tiger bread c\alled tiger bread?
It should be c\alled giraffe bread.

The family blog about the letter, and its response - linked here.


This is the reply:



I think renaming tiger bread giraffe bread is a brilliant idea - it looks so much more like the blotches on a giraffe than the stripes on a tiger

from the family's blog




Pictures of the letters trended on twitter





And all of this probably speaks to what Seth Godin termed:
"Do you have a people policy?"
"Hard to imagine a consultant or investor asking the CMO, "so, what's your telephone strategy?"

And then the internet comes along and it's mysterious and suddenly we need an email strategy and a social media strategy and a web strategy and a mobile strategy.

No, we don't.

All of these media are conduits, they are tools that human beings use to waste time or communicate or calculate or engage or learn. Behind each of the tools is a person."
Full link - click here


"Copyleft" - why FREE works

"...the more the audience freely shares the film, the more they purchase DVDs, theater admissions, and merchandise; witness the $$ numbers that prove it."

"Her adventures in our broken copyright system led her to Copyleft her film, and join QuestionCopyright.org as Artist-in-Residence."
More here


Seth Godin's blog




Chortle - comedian being ripped off
YouTube allowed a comedian to be ripped off... but it also allows the audience to spot the plagiarism...
(but live comedy undergoing the changes everyone is facing, now that the audience feels it should be able to comment freely: link here)


Webseries: Lonelygirl15
(original post on storygas)
Allowed the audience to comment freely.
Which meant a community emerged. Which simultaneously publicised and made the show better.
See also 'The Guild'.



I've suddenly clung to this as a Grand Unifying Theory for what is behind some of the examples above.

A greater change in society that probably also leans on psychology and sociology, as much as the technology changes.
It's in this documentary called THE GREAT DISRUPTION.

From Peter Day's World of Business

A Great Disruption

...Because it relies on a disruptive new relationship that's not top-down but bottom up.
Cries have gone up from all corners of the working world that things have got to change, that capitalism is broken and that the system can’t go on in the same ways as before.


GlobalBiz: A Great Disruption
(RIGHT CLICK ON THIS LINK, AND SAVE AS or SAVE TARGET AS to download)
Or click on the PLAY button above


1:33 Jay Rodgers:
"We've always known, that for whatever particular thing you're working to do, that there may be somebody who's done it before. Or there may be someone who simply has a better idea about how to get it done.

When we got into the web 2.0 era, where you could not only broadcast on the internet, but take back in feedback - it brought about a world where suddenly you could imagine finding the smartest person to work on a specific solution."

Alan Moore - author, No Straight Lines
7:09 "We've created a working environment for many people, which makes them unhappy.

They are functioning only towards creating shareholder return and monetary value.

But actually this isn't the reason why we want to work, and these aren't the reasons why these organisations should exist in the first place.

7:45 "To ask a CEO to understand - really get their head around what makes a human being work and operate is a really big ask.

Business and organisations inherently changing themselves to be socially organised and orientated around a different type of belief system.

If you take an organisation that says by coming alongside our customers - by actually saying our customers are our co-creators, our co-workers, our marketeers.

We are now having a very different type of dynamic relationship:
we're learning as an organisation, by listening and working with our customers.
We're making better products, because in fact our customers are telling us how to do that.

What we do know is that in today's world, people are seeking to work and collaborate together in different types of ways.

Leadership in that context is the stewardship of enabling people to come with you willingly, rather than dictating how people are going to operate and function."

Jay Rodgers, Local Motors, Arizona - on The Forge
24:00 "What is it that people get from collaborating?
They get fame. They get notoriety. They get education. They get the right to have their name on the side of the product, which is about pride. And then they win money.

So it is a different construct than the idea of I sign employment contract.

I'm bored at my desk.
I'm told by some boss somewhere who ostensibly knows what it is that I am supposed to be doing.
That this is what I'll be working on for the day, the week, the month, the year.

So we're changing the constructs. And some of it is better. And I expect some of it is less stable and therefore worse for people, so we don't have it licked."

Also features Clayton Christensen speaking about
What media companies can learn from the Japanese car industry
And here's a great article on this here...


Here's another Peter Day's World Of Business "Are CEO's Up To The Job"
- – podcast talking to author of "Employees First, Customers Second"
This CEO lets his staff speak completely openly to arrive at collective decisions, and get employees to create the value of the company.

http://downloads.bbc.co.uk/podcasts/radio/worldbiz/worldbiz_20101026-0905b.mp3


And for balance...
have a look at this great reaction to a campaign video for Bodyform in October 2012.
The flow ran as follows:
1. Light-hearted attack on Bodyform by Facebook member
2. Eight days of silence from Bodyform
3. Video response from a fictional character, supposedly representing Bodyform, sarcastically answering the Facebook member
4. Shared liberally around the web
5. Advertising industry pats itself on the back, other brands want to copy the approach, the agencies win awards
Is that really what we think the potentially of this new media age is? Seriously?
How much authenticity do you think this generates for Bodyform?

The Fallacy of Social Media by Jonathan MacDonald
http://thejonathanmacdonald.blogspot.co.uk/2012/10/the-fallacy-of-social-media.html




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Tuesday, 10 July 2012

FAVE TV #14 - Le Tour De France


Waited to do this one till we actually got to while Le Tour De France is here.

I'm not into sport, but can't look away from this every year..

Travelling over hundreds of kilometres in a day, cutting between 5 handheld cameras on the back of motocycles, a couple of helicopters and a few dull conventional landlocked ones at the finish.

TDF Stage 9 2011 - Flecha hit by French TV car


Don't know if the links here will still work because the rights holders rightly extinguish fans sharing clips and, you know, promoting the whole thing through crowd-pleasing selection.

(Good luck with that.)

Stumbled on it almost by accident on my cable box in the 90s, and ended up watching commentating legend David Duffield talking non-stop for five hours. It was compelling. Some say, waffle and nonsense, but for me that was the draw.
Like one man versus infinite airtime.

Tour de France 1986 Stage 3 Part 3/3


Bizarrely, think these are both from the same year...

July 27 , Tour de France Dog Hit....


Sandy Casar and Frederik Willems Collide With Dog


Burghardt - Watch out a dog


...apparently both dogs were okay.

More than can be said for these Farmers... who tried to protest by blocking the race in 1984.




The rest of the year is barren, sport-wise. This should hit to spot.

Alpine Gravity Megavalanche start 2013 Alpe d' Huez France




2015 - Peter Sagan's mechanic nails a camera motorbike with a water bottle






Seeing the Tour De France Yellow Jersey, Chris Froome, running up Mont Ventoux after his bike crash near the finish was pretty special.

But heard this a few days later from his team's General Manager Dave Brailsford.

It's a great quote about dealing with knocks in life: dealing with "what is" instead of how you want it to be.
(Guess you could call it good Sky-chology).




"...The difference between emotion and logical thinking and how you manage these types of situations.

And what we know is the goalposts move.
And people get upset.

"Oh the goalposts have moved"
and they get emotionally upset about why it moved and how it moved, and "It's not fair" etc etc.

What we've done over the years is trained ourselves time and again to recognise
"It's not if the goalposts move" - the goalposts will move.

And when they do move,
be the first to react to it in a logical way.

And don't let emotion drive your decision making.
Don't let emotion drive your thoughts and behaviour.
Come back to logic and try to be logical and calm in those situations."

And then... RUN!

(I added that last bit)

Adam Yates hitting the 1km banner.






It's 14 on my 100 all-time Favourite TV - The full list is here.



#15 Ron Swanson from Parks and Recreation -->

<-- #13 Engelbert Humperdinck from 1979


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Monday, 9 July 2012

How I got my first job


Danny Baker After All, Neil Mossey, @prodnose, 1994

How all this got started.



Claire. ‏@Clurrr93

what does it take to be apart of the media industry? i'm currently studying film, radio and television studies at uni! :)

@neilmossey
hello-I did drama deg so had no chance! Sent out 85 letters for work exp and got about 40 rejections. The best reply was from...

..the one job I really wanted (Danny Baker show pilot) + became runner for series. Whats the lesson? Send out loads? Hold out...

..for the thing you most want? I dunno. Do both I guess! Upside: itll always need keen entry lev help but never advertise.

I actually looked forward to the rejection letters each morning-its a numbers game. Good luck -keep me posted on how you get on!


So ‏@Clurrr93. Yes. This could be you too.

Danny Baker After All, Neil Mossey, @prodnose, 1994



@prodnose

Ah Neil - just 18 months ago that photo and look at us both...


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PS think this might be a clip of Danny from 1969
http://www.itnsource.com/shotlist//ITN/1969/09/12/FS120969100/?s=deptford+school+food+poisoning&st=0&pn=1

Sunday, 8 July 2012

LESSONS FOR MY KIDS - The Phone Book

These things I know.

Putting them online for my kids to browse at their leisure,
and then ignore.

BT British Telecom Phone directory phonebook


Ah... Its like having milk delivered.

Or a rubiks cube.

If you're seeing this in the future kids,

it's a “Phone” “Book”

put through the “letter”-box.



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Monday, 2 July 2012

Favourite Seth Godin posts


Signed up to the Seth Godin blog (by the way, the link to get my posts by email is here...)

See posts that from time to time I'd like to save...

And put the links to them here.



Free Samples

Watching people sneak endless tastes with no intention of making a purchase--sometimes I gasp at the audacity.

The distinction in the digital world is profound. In the digital world, the more free samples you give away, the better you do.

The miserly mindset that afflicts the merchant watching inventory walk out the door at the market is counterproductive in the digital world.

- Then started my own page to bank links about giving away material for free.


Snark and fear
The single most appropriate question to someone who attacks, dismisses or trolls: "What are you afraid of?"
Full "Snark and fear" post here


The first thing you do when you sit down at the computer
"You've just surrendered not only a block of time but your freshest, best chance to start something new.

If you're a tech company or a marketer, your goal is to be the first thing people do when they start their day.

If you're an artist, a leader or someone seeking to make a difference, the first thing you do should be to lay tracks to accomplish your goals, not to hear how others have reacted/responded/insisted to what happened yesterday."
Full post here


Email checklist
- The ones that really hit for me are 4, 9, 20, and especially 34.
Full Email checklist here...


"Do you have a people strategy?"
Hard to imagine a consultant or investor asking the CMO, "so, what's your telephone strategy?"

And then the internet comes along and it's mysterious and suddenly we need an email strategy and a social media strategy and a web strategy and a mobile strategy.

No, we don't.

All of these media are conduits, they are tools that human beings use to waste time or communicate or calculate or engage or learn. Behind each of the tools is a person. Do you have a story to tell that person? An engagement or a benefit to offer them
Full "Do you have a people strategy?" post here


"You won't benefit from anonymous criticism"
Forms, surveys, mass emails, tweets--none of this is going to do anything but depress you, confuse you (hey, half the audience wants one thing, the other half wants the opposite!) or paralyze you.

I'm arguing that it's a positive habit to deliberately insulate yourself from this feedback. Don't ask for it and don't look for it.
Full "You won't benefit from anonymous criticism" post here




Soapbox and the City
The soapbox is the newspaper with subscribers, the Twitter account with followers, the blog with readers. A soapbox cannot ever scale to be like the city, because given the chance, the mob, attracted by the attention that comes with the soapbox, will grab the microphone and create nothing but noise. Open mic night is an interesting concept, but it never sells out Madison Square Garden.

Your soapbox might be the reputation you have in the comments section of a favorite blog, or your page on a social networking site. It might be those that listen to you in the conference room of your organization. But it's yours.
Full "Soapbox and the City" blog post here


The New Lazy Journalism
How many times have I read the story about Louis CK in the last week? Did I need a newspaper to write precisely the same story days after I read it for the first time? How much do we care about the race for 'first' when first is now measured in seconds or perhaps minutes?

We don't need paid professionals to do retweeting for us. They're slicing up the attention pie thinner and thinner, giving us retreaded rehashes of warmed over news, all hoping for a bit of attention because the issue is trending. We can leave that to the unpaid, I think.
Full "The New Lazy Journalism" article here


If you want to get paid for your freelance work
"...then access to tools is no longer sufficient. Everyone you compete with has access to a camera, a keyboard, a guitar. Just because you know how to use a piece of software or a device doesn't mean that there isn't an amateur who's willing to do it for free, or \an up and comer who's willing to do it for less.

...then saying "how dare you" is no longer a useful way to cajole the bride away from asking her friend to take pictures at the wedding, or the local non-profit to have a supporter typeset the gala's flyer or to keep a rock star from inviting volunteers on stage."
Click here for Seth's full blog post on "If you want to get paid for your freelance work"


Dancing on the edge of finished
For the marketer, the freelancer and the entrepreneur, the challenge is to level set, to be comfortable with the undone, with the cycle of never-ending. We were trained to finish our homework, our peas and our chores. Today, we're never finished, and that's okay.
It's a dance, not an endless grind.
Full post here...


Civilization
There are always shortcuts available. Sometimes it seems like we should spend less money taking care of others, less time producing beauty, less effort doing the right thing--so we can have more stuff. Sometimes we're encouraged that every man should look out for himself, and that selfishness is at the heart of a productive culture. In the short run, it's tempting indeed to trade in a part of civilized humanity to get a little more for ourselves at the end of the day. And it doesn't work.

We don't need more stuff. We need more civilization. More respect and more dignity. We give up a little and get a lot.
Full post here...


But I don't want to do that, I want to do this
"If you've built an app that won't be profitable unless you're featured on the front page of iTunes, the problem isn't with the front page of iTunes, the problem is with the design of your app. Ideas built to spread are more likely to spread.

If your plan requires getting picked and you're not getting picked, you need a new plan. I'm betting it will turn out far better in the end, but yes, indeed, I understand that it's harder than being anointed. Your talent deserves the shift in strategy that will let you do your best work.

The problem isn't that it's impossible to pick yourself. The problem is that it's frightening to pick yourself. It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go."
Full post here...


Harvest demand or create it?
Except the answer isn't to poach demand at the last minute. The answer is to redefine the market into something much smaller and more manageable. You don't need to persuade everyone that you have a great idea, you merely need to persuade one person. And then make it easy for that person to share.
Full post here


Q&A: The resiliency of Permission Marketing
"For the individual or small organization, all the social networks provide you with a fork in the road. Either you can work around the edges, spamming your way to more followers and more noise, figuring out how to make some sort of make-believe metric increase as a result of your efforts. Or, you can use these networks as a new form of 1:1 interaction, making promises and keeping them. This second path means that your followers are actually followers and that your friends are closer than ever to becoming friends."
Full post here


Your Permanent Record
"...Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either.

Perfect can't possibly be the goal, we're left with generous, important and human instead."
Full post here


Thinking about money
"Many marketers work overtime to confuse us about money. They take advantage of our misunderstanding of the time value of money, of our aversion to reading the fine print, of our childish need for instant gratification and most of all, our conflicted emotional connection to money."
"16. In the long run, doing work that's important leads to more happiness than doing work that's merely profitable."
Full post here


The stories we tell ourselves
"I'm too old to make a difference, take a leap, change the game..." (Sometimes, I hear this from people who are 27 years old).
This is a seductive story, because it lets us off the hook. Obviously, the thinking goes, the deck (whichever deck you want to pick) is stacked against me, so no need to even imagine the failure that effort will bring. Better to just move along and lower my expectations."
Full post here


People are real, but the crowd disappoints
"Every crowd, sooner or later, will let you down.
The crowd contains a shoplifter, or a heckler, or an anonymous boor who leaves a snarky comment.
...Scale is overrated again and again."
Full post here


Five steps to digital hygiene
"Washing your hands helps you avoid getting sick...
Turn off mail and social media alerts on your phone.
Don't read the comments. Not on your posts or on the posts of other people. Not the reviews and not the trolls.
De-escalate the anger in every email exchange.
Spend the most creative hour of your day creating, not responding..."
Full post here


Without a keyboard
"When the masses only connect to the net without a keyboard, who will be left to change the world?

It is possible but unlikely that someone will write a great novel on a tablet."
Full "Without a keyboard" post here.


The beaten path
"Here's a common mistake: make something amazing and figure that people will beat a path to your door.

Or go to a retailer or a sales rep or a middleman and expect that they will offer your product or service to their customers and let you keep most of the profit.

The beaten path isn't something that happens to you, it's something you build. It's not something convenient, it is, in fact, the primary asset of your organization.

It's the last step, not the first.."
Full post here


When Push Comes To Hug
This is a much more stable response than pushing coming to shoving, because shoving often leads to something unsustainable.
Hugging is a surprising and difficult response to pushing, but it changes the trajectory, doesn't it?
Full post here


Mass production and mass media
The smart creators today are seeing the shift and doing precisely the opposite:
Produce for a micro market.
Market to a micro market.
When someone wants to know how big you can make (your audience, your market share, your volume), it might be worth pointing out that it's better to be important, to be in sync, to be the one that's hard to be replaced. And the only way to be important is to be relevant, focused and specific.
Full post here


How loud and how angry
"Compare this to the amateur world of media, of customer service and of marketing. Whoever yells the loudest gets our attention. Twitter users who use cutting language to get someone at a company to feel badly. Emailers who should know better who mark their notes as urgent, even when they're not. Politicians who take umbrage as if umbrage was on sale."
"It should be clear (compared to say, astronauts and surgeons) that these people aren't angry because so much is at stake. They're angry because it works. Because attention is reserved in those industries for those who decide to demonstrate their emotions by throwing a tantrum..."
Full post here


Your mood vs. your reality
"The simple shortcut: the way we respond to the things that we can't change can instantly transform our lives. "That's interesting," is a thousand times more productive than, "that's terrible." Even more powerful is our ability to stop experiencing failure before it even happens, because, of course, it usually doesn't."
Full post here


Clear language and respect
If the agreement starts with "whereas" and continues along with, "notwithstanding the foregoing," and when it must be decoded by a lawyer on the other side, something has gone wrong. These codewords, and the dense language that frequently appears in legal agreements, are symptoms of a system out of whack. It's possible to be precise without being obtuse.
Full post here




ON CRITICISM

But What Do People Really Think
Hint: You won't find out by searching for yourself on Twitter or Facebook. You won't find out by eavesdropping in the lounge, either. Or by reading the reviews.
Full post here

The Worst Feedback Is Indifference
But all of this is the feedback we get when we touch a nerve and are doing work that matters enough to care about.
Full post here

The Critic Stumbles
No one has ever built a statue to a critic, it's true. On the other hand, it's only the people with statues that get pooped on by birds flying by.
Full post here

Critics and the Dip
But the real takeaway for me is how small-minded, snarky and downright mean the three judges are. Even (or especially) when they are surprised by his performance, they act as if they somehow deserve to sit in judgment of him.
Full post here


Conservation of energy in conversation
If you escalate (cut off in traffic, angry at the gate agent, frustrated at your boss), you've just added (negative) energy to a conversation.
If you escalate (high-pitched enthusiasm, a hug, encouraging words), you've just added (positive) energy to a conversation.

Once the energy is added, it has to go somewhere. Often, the person you're engaging with throws it right back, or even increases it. A talented, mature person might take your negative energy and de-escalate it, or even swallow it and permit the conversation to calm down or end. But don't count on it.
Full post here


Getting 2 year olds ready for school, Ofsted? Stop Stealing Dreams by Seth Godin

"Too many nurseries are failing to ensure children are ready to learn when they get to primary school, Ofsted's chief inspector says."

I read this, "Nurseries not preparing children for school" and my heart sank.

Ofsted scathed about our nursery "not having enough real world items in its play area".

So we donated a kettle.

Like our kids haven't got enough "real world" items at home.

Anyway, my heart sank because it brought to mind this:



I know the guy can't spell "labour", but here are 10 random quotes:

"The plan: trade short-term child-labor wages for longer-term productivity by giving kids a head start in doing what they’re told. Large-scale education was not developed to motivate kids or to create scholars.

It was invented to churn out adults who worked well within the system. Scale was more important than quality, just as it was for most industrialists."

"If you do a job where someone tells you exactly what to do, he will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
Do you see the disconnect here?
Every year, we churn out millions of workers who are trained to do 1925-style labor."

"As we get ready for the ninety-third year of universal public education, here’s the question every parent and taxpayer needs to wrestle with:

Are we going to applaud, push, or even permit our schools... to continue the safe but ultimately doomed strategy of churning out predictable, testable, and mediocre factory workers?

As long as we embrace (or even accept) standardized testing, fear of science, little attempt at teaching leadership, and most of all, the bureaucratic imperative to turn education into a factory itself, we’re in big trouble."

"5. Column A and Column B
Aware
Caring
Committed
Creative
Goal-setting
Honest
Improvising
Incisive
Independent
Informed
Initiating
Innovating
Insightful
Leading
Strategic
Supportive ———————————- > or Obedient

Which column do you pick?
Whom do you want to work for or work next to?
Whom do you want to hire?
Which doctor do you want to treat you?
Whom do you want to live with?

Last question: If you were organizing a trillion-dollar, sixteen-year indoctrination program to turn out the next generation of our society, which column would you build it around?"

"Mass customization of school isn’t easy. Do we have any choice, though?

If mass production and mass markets are falling apart, we really don’t have the right to insist that the schools we designed for a different era will function well now."

"Here are a dozen ways school can be rethought:

Homework during the day, lectures at night
Open book, open note, all the time
Access to any course, anywhere in the world
Precise, focused instruction instead of mass, generalized instruction
The end of multiple-choice exams
Experience instead of test scores as a measure of achievement
The end of compliance as an outcome
Cooperation instead of isolation
Amplification of outlying students, teachers, and ideas
Transformation of the role of the teacher
Lifelong learning, earlier work
Death of the nearly famous college"


"Dreamers don’t help with either of these problems. Dreamers aren’t busy applying for jobs at minimum wage, they don’t eagerly buy the latest fashions, and they’re a pain in the ass to keep happy. "

Stop Stealing Dreams by Seth Godin
http://www.sethgodin.com/sg/docs/StopStealingDreamsSCREEN.pdf



"Grades are an illusion... passion and insight are a reality"

"Your work is more important than your congruence to an answer key."

"Persistence in the face of a sceptical authority figure is priceless, and yet we undermine it."

"Fitting in is a short-term strategy that gets you nowhere.
Standing out is a long-term strategy that takes guts and produces results."

"If you care enough about your work, to be willing to be criticised for it, then you have done a good day's work."



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